.png)
+ Up to 2x
nightly rate from one strategically designed room.
As heard on Bigger Pockets The Short Term Show Smart Stay Show STR Sisterhood Living Off Rentals
Who this is for
Built for investors who already know design matters.
You're not here to test the waters. You're buying your second or third property, or finally monetizing the second home. You care about nightly rate, not just occupancy. You'd rather pay for an expert than figure it out as you go.
You don't need convincing that design moves the numbers. You need help deciding how to use it strategically. That's what I do.
You are
-
Strategic, financially motivated, ready to hand it off.
-
Buying for ROI, not Pinterest validation.
-
Focused on the guest, not your personal taste.
You aren't
-
A first-time host testing the waters.
-
Looking for a Pinterest copy or DIY validation.
-
Trying to "just make it look nice"
01
Market & comp analysis
Find where to invest and where to pull back for maximum return.
02
Guest review mining
Learn what the highest-paying guest in your market actually values.
03
Photo-first thinking
Design every angle to stop the scroll and sell the experience.
04
Strategic space planning
Built around how the ideal guest will actually use the property.
05
Value-based design
Price is supported by the value the design conveys, not the item cost.
06
Unique experience design
Guests book because of what's only available here.
The Methodology
Designing for Dollars®
A formula to produce high-ROI vacation rental designs without guessing, wasting money, or missing the mark.
How we work together
3 ways in. 1 outcome: a property that leads its market.
Strategy Session
START HERE
60–90 min · PAID
A consultation call where I walk you through exactly what needs to happen in your property to hit your investment goal. Replay and action plan included.
Full-Service Interior Design
DONE FOR YOU
CONCEPT TO LAUNCH
Hand it off completely. Strategy, 3D renderings, sourcing, ordering, deliveries, vendor coordination, design install, photoshoot styling, and a property Instagram.
Virtual Interior Design
DONE WITH YOU
PRO PLAN. YOUR INSTALL
Strategy, 3D renderings, full purchase list, sourcing. Your team handles delivery management and the full design install.
A FEW THINGS I BELIEVE
The vacation rental market isn't dead. Average design is.
One strategically designed room can double a nightly rate.
Data drives profitable design decisions. Trends don't.
The guest scroll is the first impression and the biggest conversion opportunity.
Marketing is easy when you design a rental people actually want to experience.
Repeat guests are the easiest guests to earn.
Former NASA analyst. Current STR design strategist.
I don't design around my style. I design around what your market will pay for.
I'm Erica Dike, founder of Erica Ooh Designs and creator of the Designing for Dollars methodology. I work exclusively with vacation rental investors who want their property to lead the market, not blend into it.
Here's what I do that other designers don't.
I pull your top 10 comp listings. I analyze what guests say in reviews about why they booked and what made the rate feel worth it. I map your market's pricing tiers and identify exactly what separates a $450 property from a $750 property in your area. Then I walk you through every decision and show you how it supports the rate you're targeting.
Every choice, from the primary bedroom layout to the color palette, is tied to a specific outcome.
My NASA background is the reason I design the way I do. Numbers first. Strategy second. Design last.
Since 2019 I've designed vacation rentals that consistently rank in the top 5% of their markets. My clients don't hire me because they like my portfolio. They hire me because I can show them exactly what their property needs to perform and back it up with data.
You're not trusting my taste. You're trusting my process.
Satisfied Investors
"Erica defines what a professional interior designer should be, know and do. I’ve had several multi-unit Airbnb projects that Erica crushed with little to no guidance with quick turnaround time! That’s how professionals operate!“
Alvin C.
"I have definitely noticed increased guest satisfaction. Amazingly, I received an inquiry from an Emmy award winning tv show called Staycations to be on their show!“
Anne-Marie K.
"I was a first-time host and Erica helped my listing stand out. She goes above and beyond and thinks of strategies to maximize your profits."
Ashley D.
