Market Analysis

You're probably looking at average nightly rates or occupancy percentages and think that's enough to understand your market. But those numbers don't tell you anything about wh y a property performs well. You need to understand what design features, amenities, and experiences are driving those rates. Otherwise, you're just copying surface level stuff without understanding the strategy behind it. Entertaining lakefront deck designed for families and groups that want to getaway

You may look at star ratings and call it a day. But are you actually reading the reviews to understand what guests value? If not, that's a missed opportunity. Reviews are free market research. They tell you exactly what guests loved, what they expected, and what they wish had been different. If you're not reading them, you're missing insights that could directly impact your design strategy. Intentionally styled coffee station designed to attract guests that value unlimited co

Investors set income goals based on what they need to cover the mortgage, not on what the market will actually support. And that's a problem. If your market tops out at $250/night and you need $400/night to hit your numbers, no amount of design will fix that. You either need a very different property, a different market, or a different expectation. Spa like bathroom in luxe mountain vacatin rental home. Your Income Goal Has to Be Grounded in Reality Look at what premium pro