Design Strategy

The mistake most investors make is that they think luxury means expensive. So they either blow their budget trying to make everything high-end, or they cheap out everywhere and wonder why their photos don't convert. Luxury isn't about cost. It's about how a space feels and photographs. You can create a high-end look without spending high-end money if you know where to invest and where to save. Focus on Visual Impact The elements that create "luxury" in photos are lighting, t

Usually investors make design decisions based on trends, Pinterest boards, or what their friends think looks good. But if you're not asking the right question before every decision, you're designing without strategy. And design without strategy is just decoration. Dining area that sat the entire group, because that's what guests in this market value. The One Question That Matters Before you choose anything (furniture, paint color, lighting, layout) , ask yourself: "Does this

Most investors design for the wrong guest. They throw around terms like "families" or "couples" and think that's specific enough to guide their design decisions. But here's the thing: that approach is way too broad to actually move the needle on your bookings or your rate. If you don't know exactly who your ideal guest is, what they value, and what they'll pay for, you're just guessing. And guessing means you end up with a rental that appeals to everyone and stands out to n

The most expensive mistake you can make is to design your rental around what you like. Your favorite colors, your style, the furniture you'd buy for your own home. But that will cost you bookings down the line. Your taste doesn't matter. Your ideal guest's taste matters. If you're designing for yourself, you're designing for the wrong person, and that limits your market and your rate. Ice cream themed vacation rental designed for content creators and families that want a fun