How Do I Choose The Perfect Vacation Rental Property?

As an investor you're choosing properties based on purchase price, location, or gut feeling without thinking about how each property will actually perform as a rental. I get it, but that can lead to regret once your STR is finally live.

The cheapest property isn't always the best investment. The best location isn't always the most profitable. You need to think about how each property can be positioned, what design will cost, and what nightly rate the market will support.

Outdoor area designed to experience the unique nature view.

Don't Ask Which Property You Like Better

Instead ask yourself which property gives me the most flexibility to create a high-performing rental? Which one has the most upside with strategic design?

That's a completely different question. And it leads to better decisions.

The 4 Questions to Ask About Each Property

For each property you're considering, ask yourself:

1. What's the income ceiling for this property with the right design? Not average. Maximum.

2. What's already great about this space that I can leverage? Outdoor space? Views? Architecture? Special amenities?

3. What are the limitations, and can design overcome them? Small rooms? Bad layout? Lack of natural light?

4. What will it cost to get this property to premium level? Be realistic.

These questions give you a strategic lens for evaluating properties, not just a financial one or wishful thinking.

Why This Matters for ROI

The right property decision will make or break your ROI before you start designing. If you choose a property with limited upside, you'll be fighting an uphill battle no matter how well you design it.

But if you choose a property with strong bones and real potential, strategic design will take it from good to exceptional. And that's where premium rates and strong bookings come from.

Aerial view of the rooftop furnished for guests to unwind in this city vacation rental.

This is exactly what we walk through in a strategy session. We evaluate your options, look at the market, and figure out which property gives you the best shot at hitting your income goals.

Because the right property decision is the foundation of everything that comes after.

Evaluate properties based on ROI potential and design flexibility, not just price or location. The right property sets you up for success.